The Angels 2010 marketing campaign is “Tradition.” You’ve probably seen the billboards in and around southern California by now with the “a” in tradition being the Angels’ logo.
The first time I saw one of these billboards, I thought to myself that it was an odd choice for a campaign. After all, that word tradition seems to be a better fit with teams that have been around a lot longer. It fits a team like the Yankees, Cubs, Red Sox, Cardinals, etc., but not necessarily a team that came into existence in 1961, right?
Well, the more I thought about this, the more the one word slogan grew on me. Let me explain.
To continue reading, please visit True Grich- Upside Down (1.000)
- All the cool kids are leaving (1.000)
- Optimistic, but concerned (1.000)
- Time for some last minute shopping (1.000)
- End of the year inventory time (1.000)
